Stare al passo con i tempi: Whatsapp e le vetrine dei negozi.
Continua l’appuntamento dedicato alla scoperta di come e quando il linguaggio social viene ripreso dai media tradizionali.
Nella prima puntata abbiamo visto il caso in cui il layout di Whatsapp viene usato nella pubblicità su un quotidiano cartaceo.
Oggi vediamo come il layout di Whatsapp venga riportato non più su carta bensì su… vetro. Sì, la grafica del noto social della doppia spunta blu viene usato per una pellicola adesiva one way – o “adesive portrait” come direbbero quelli di IGPDecaux – affissa sulla vetrina di un negozio.
Questa pubblicità ha un forte impatto visivo, sì, ma personalmente penso che pochi passanti si fermerebbero a leggere tutti i “messaggini”.
Il suo limite è che intercetta il flusso pedonale e non quello veicolare perché la vetrina affaccia direttamente sul marciapiede. Sarebbe impossibile guidare e leggere tutte le scritte; ma anche camminare e leggerle tutte…
In questo caso la pellicola adesiva avrebbe la funzione di “acchiapparci” e invitarci a visitare il negozio su due piedi, e rinuncerebbe alla possibilità di essere memorabile.
Abbiamo così l’esempio di un layout tipico di un social network molto riconoscibile che viene trasferito in una pubblicità della categoria above the line, cioè quella che si serve dei mass media classici: l’affissione, nel nostro caso.
Continuate a seguire Occhiaperti Blog anche su Facebook per il prossimo “avvistamento”!
63 comments On Whatsapp, come i media tradizionali riprendono i social (2/2)
Hello there, just became aware of your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
I used to be recommended this blog by my cousin. I am no longer sure whether this submit is written through him as nobody else know such special approximately my problem. You are incredible! Thank you!
You are a very intelligent person!
I am constantly browsing online for articles that can benefit me. Thank you!
I’ve learn several just right stuff here. Certainly price bookmarking for revisiting. I wonder how a lot attempt you place to make such a fantastic informative website.
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
I have learn several excellent stuff here. Certainly price bookmarking for revisiting. I surprise how so much attempt you put to create this type of wonderful informative site.
You have brought up a very wonderful points, regards for the post.
Very fantastic info can be found on web site. “Compassion for myself is the most powerful healer of them all.” by Theodore Isaac Rubin.
Tonic Greens: An Overview Introducing Tonic Greens, an innovative immune support supplement meticulously crafted with potent antioxidants, essential minerals, and vital vitamins.
Hello there, You’ve performed an excellent job. I’ll certainly digg it and in my view recommend to my friends. I am sure they’ll be benefited from this web site.
Youre so cool! I dont suppose Ive learn something like this before. So nice to seek out anyone with some original ideas on this subject. realy thanks for beginning this up. this website is something that’s wanted on the net, somebody with just a little originality. helpful job for bringing something new to the web!
Great post, I believe people should larn a lot from this site its real user friendly.
Keep working ,remarkable job!
Whats Happening i’m new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I hope to give a contribution & assist different users like its helped me. Great job.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you aided me.
Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.
What Is Wealth Signal? the Wealth Signal isn’t just a financial tool; it’s a new way of thinking about and achieving wealth. Unlike traditional methods that focus on external strategies, Wealth Signal emphasizes changing your internal mindset.
What Is Sugar Defender? Sugar Defender is a meticulously crafted natural health supplement aimed at helping individuals maintain balanced blood sugar levels. Developed by Jeffrey Mitchell, this liquid formula contains 24 scientifically backed ingredients meticulously chosen to target the root causes of blood sugar imbalances.
Good day! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a wonderful job!
I have been exploring for a little bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i am happy to convey that I’ve a very good uncanny feeling I discovered exactly what I needed. I most certainly will make certain to don’t forget this web site and give it a glance on a constant basis.
I believe this web site contains some very fantastic info for everyone. “The fewer the words, the better the prayer.” by Martin Luther.
I’ve learn a few just right stuff here. Certainly value bookmarking for revisiting. I wonder how so much effort you put to make any such great informative web site.
so much excellent information on here, : D.
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
You are a very smart individual!
Would you be excited by exchanging hyperlinks?
fantastic post, very informative. I wonder why the other specialists of this sector don’t notice this. You should continue your writing. I am sure, you have a great readers’ base already!
Wow! Thank you! I always needed to write on my blog something like that. Can I take a portion of your post to my blog?
My brother suggested I may like this website. He used to be entirely right. This post actually made my day. You cann’t imagine simply how a lot time I had spent for this information! Thanks!
My spouse and I absolutely love your blog and find most of your post’s to be exactly what I’m looking for. can you offer guest writers to write content for you personally? I wouldn’t mind creating a post or elaborating on a number of the subjects you write in relation to here. Again, awesome web log!
I am glad to be a visitor of this unadulterated website! , thanks for this rare information! .
This is a topic close to my heart cheers, where are your contact details though?
Wonderful web site. A lot of useful information here. I’m sending it to a few buddies ans also sharing in delicious. And of course, thank you on your effort!
I’ve been exploring for a bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i’m happy to convey that I’ve a very good uncanny feeling I discovered exactly what I needed. I most certainly will make sure to do not forget this web site and give it a look on a constant basis.
Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, quite nice article.
We are a bunch of volunteers and opening a new scheme in our community. Your website provided us with valuable information to work on. You’ve done a formidable activity and our whole group will be grateful to you.
Hiya, I am really glad I have found this info. Today bloggers publish only about gossips and internet and this is really frustrating. A good blog with exciting content, this is what I need. Thanks for keeping this web-site, I’ll be visiting it. Do you do newsletters? Cant find it.
What Is FitSpresso? FitSpresso is a dietary supplement that is made to support healthy fat-burning in the body
I am perpetually thought about this, appreciate it for putting up.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Wow! Thank you! I continually needed to write on my site something like that. Can I take a portion of your post to my website?
What is ProvaDent? In the dynamic landscape of dental care, innovation is key to improving patient experience and outcomes
Wonderful website. A lot of helpful info here. I’m sending it to a few buddies ans additionally sharing in delicious. And obviously, thanks in your sweat!
Excellent web site. Plenty of useful information here. I am sending it to a few buddies ans also sharing in delicious. And naturally, thank you in your effort!
you have got an incredible blog right here! would you prefer to make some invite posts on my blog?
You made some fine points there. I did a search on the matter and found mainly persons will agree with your blog.
Its good as your other content : D, thankyou for putting up.
As soon as I observed this internet site I went on reddit to share some of the love with them.
Thanks a lot for sharing this with all of us you actually know what you’re talking about! Bookmarked. Please also visit my web site =). We could have a link exchange agreement between us!
whoah this blog is great i love reading your articles. Keep up the great work! You know, lots of people are hunting around for this info, you can help them greatly.
I like this website very much, Its a rattling nice berth to read and get information.
I conceive this internet site holds some very great info for everyone :D. “A friend might well be reckoned the masterpiece of nature.” by Ralph Waldo Emerson.
Very nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!
Hey There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post. I will definitely comeback.
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?
SightCare is a vision enhancement aid made of eleven carefully curated science-backed supplements to provide overall vision wellness.
Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips and hints for inexperienced blog writers? I’d definitely appreciate it.
What Is FitSpresso? The 100 natural formula is formulated using a potent blend of 6 ingredients
I have been exploring for a little bit for any high quality articles or blog posts on this kind of space . Exploring in Yahoo I at last stumbled upon this site. Studying this information So i am satisfied to show that I have an incredibly good uncanny feeling I came upon exactly what I needed. I so much for sure will make sure to don’t disregard this website and give it a glance regularly.